A few weeks ago, many of you participated in our contest for future brides where you could win the outfit of your choice as well as those of your bridesmaids during an afternoon shopping experience in our Parisian boutique located at 3 rue Thorel in the 2nd arrondissement of Paris. During this unique moment, we had the pleasure of welcoming four women as inspiring as they are talented. Among them, Adèle, 26 years old, a future bride whose professional journey is rooted in the world of communication. Next to her are her three bridesmaids: Sarah, 26 years old, engaged in the climate risk sector, Kim, a digital transformation consultant, and finally, Sarah, working in the field of circular economy. Adèle has been engaged for some time now since nearly two years have passed since this beautiful love story was crowned with an unforgettable "yes". A "yes" that will resonate forever, as it is next August that she and her life partner will seal their union in front of their loved ones. A romance that blossomed six years ago and has flourished over time, weaving a strong bond between Adèle and her future husband. It is in the paradisiacal and idyllic setting of Greece, under a bright sun, that Adèle said "yes" to her future husband. It was a real surprise for her as she was far from imagining that this would happen during this trip. At the very moment the proposal was made, a delicious mix of emotions took hold of her. Rather than expected tears, a wave of intense happiness overwhelmed her, mixed with a slight nausea. An unexpected reaction, certainly, but filled with overflowing positivity. And thus, in this heavenly setting, their love story was sealed in a moment of pure magic. Adèle, Sarah, Kim and Sarah have known each other for already six and a half years, these bonds of friendship have been woven between them, nourished by a multitude of shared moments. Their common story dates back to the time when they were all together on the school benches, thus uniting their destinies over the years. With the future groom as the pivot of this solid friendship, they have gone through various life moments together, transforming each ordeal into precious memories. The big day will take place on August 14, 2024, a moment carefully chosen to seal their love in the ocean's spray. It will be in Charentes-Maritime, a place imbued with deep meanings for the future bride. Every street, every breath of the sea breeze resonates with the echoes of her family vacations, making this location the ideal theater to celebrate their union. On the long-awaited day, no particular theme will be set. However, the very essence of the event lies in a kaleidoscope of colors, cheerfulness, and joy. Three or four shades have been meticulously selected, each adding its distinctive touch to bathe this day in a warm and friendly atmosphere. This is a celebration where the expression of joy and happiness reigns supreme. Three years ago, Adele discovered SAAJ, a brand that captured her heart from the very first moments. Since that day, every anniversary event is a perfect occasion to slip a SAAJ piece into her wishlist. A discovery that began with a simple click on Instagram. Each piece acquired is a new story, each fabric, each cut revealing a new facet of her style and personality. Her connection with SAAJ is marked by a deep fusion, where each piece acquired becomes much more than just a garment, but an invaluable ally in her daily life. Dresses, in particular, hold a special place in her wardrobe, becoming the pillars of her outfits for every special occasion, thus reflecting the trust and affection she has for the brand. During this afternoon, the four friends were able to discover in preview our new ceremony collection that will be online from Sunday, April 14, as well as the pieces from our latest collections: Adèle was particularly charmed by one of the delicate blouses from our upcoming Ceremony collection "Yes, the big days", made of Calais lace, featuring a plunging back neckline, and personalized according to your measurements. She paired it with our white Arizona pants and our golden Gabi sandals, creating a perfect harmony between elegance and lightness. For Sarah, all the pieces showcasing the Arabesque pattern captivated her attention. This vibrant mix of colors and patterns offers a visual explosion, perfectly suited to welcome summer with overflowing enthusiasm. Kim set her sights on the Giuseppa Myosotis skirt, a true statement piece that pairs perfectly with a simple white top. This delicate combination of sophistication and simplicity reveals her refined taste for fashion. As for Sarah, it was the green Alex jumpsuit that won her over. Defying the standards of beauty, this piece features a back neckline that leaves one speechless while ensuring unparalleled comfort. In conclusion, it was an exquisite afternoon, where joy and complicity enveloped each moment in a whirlwind of emotions. Their hearts were filled with palpable excitement, but all apprehensions regarding the immortalization of this moment in photos and videos dissipated as soon as they entered the welcoming atmosphere of the shop. It was a truly unforgettable moment, where friendship, fashion, and happiness harmoniously intertwined.
It was on Friday, April 5th, that we had the pleasure of welcoming Adèle, a radiant future bride, along with her bridesmaids Sarah, Kim, and Sarah, for an unforgettable moment among friends in our boutique. Together, we dove into the world of fashion, laughter, and emotion, giving these inspiring women the opportunity to choose their perfect outfits for this very special day.
Let us transport you into the narrative of this day filled with complicity, tenderness, and style…
"What do you do in life?"
"Since when are you engaged?"
"Do you have a story about your wedding announcement to share with us?"
"How long have you known each of your witnesses?"
"When will the wedding take place? At what location?"
"What will the theme of your wedding be?"
"Since when have you been a customer at Saaj?"
"What is your relationship with the brand ?"
"What is your favorite piece from the collection? Why?"
"What do you think of this day?"
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The lookbook will be online soon